Project Report

Melbourne Holocaust Museum

20220712 KTA Jolson Holocaust Museum_JBG0511-Star assem flat hi res

The brief: Zilla & Brook began working with the team at MHM during Open House Melbourne in 2022 and 2023, and were thrilled to be involved in the relaunch of such a significant museum in Melbourne, and Australia. Melbourne Holocaust Museum (MHM) launched on November 22, 2023 by the Prime Minister Anthony Albanese. This significant event marked the culmination of a 10-year design and planning exercise and a three-year construction phase. The building has already received an architecture award for its outstanding design by Kerstin Thompson Architects and now welcomes visitors to experience the world-class museum with state-of-the-art exhibits and experiences.

MHM features the permanent exhibition Everybody Had a Name, a uniquely Melbourne perspective of the six million lives lost during the Holocaust, memorialised through individual stories.

The results: During the campaign, Zilla & Brook secured significant national coverage in national nightly news and Victorian news media. The launch of the Museum was attended by Prime Minister Anthony Albanese, Opposition Leader Peter Dutton, and Victorian Premier Jacinta Allan. Upon opening, the museum made the front page of the Age, and was featured in the Herald Sun, The Australian, Australian Financial Review,  Broadsheet, Time Out, and through broadcast on 3AW, the ABC, Nine, Seven, Channel 10, Sky News and the SBS.


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