Project Report

Australian International Beer Awards

Aust Inter Beer Awards

The Australian International Beer Awards is the largest annual beer competition in the world, attracting over 2,600 entries from over 400 breweries in 26 countries.

In 2021, Zilla and Brook worked with the AIBA to maintain their position as the world’s largest beer competition and to drive awareness to the growth and innovation of Australian beer. Our job was to facilitate an all-Victorian judging panel because of restrictions and changes due to of COVID-19. We advocated for an early reveal of judges in order to leverage interest by association with big industry names and experts.

Even in the midst of a pandemic, the 2021 Australian International Beer Awards attracted over 2,500 entries from 402 exhibitors in 21 countries, including 110 new exhibitors, as the AIBA celebrate 29 years of providing a benchmarking platform for breweries of all sizes, globally.

Zilla & Brook also facilitated media opportunities with category winners ahead of the presentation evening to secure strong and timely media coverage post event. The campaign resulted in extensive media coverage including Channel 9 News, 3AW, 3RRR, Herald Sun, ABC and many more. 

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