Over the past four years the former Collingwood Technical College has been undergoing a dramatic transformation into a permanent, affordable and dynamic home for artists and the creative community in Melbourne’s inner north. With the site already welcoming the first influx of tenants and set to open to the public in stages throughout 2020, we are excited to reveal its new identity as Collingwood Yards.
“The ‘Collingwood Arts Precinct’ is a bureaucratically literal description that has been confusingly applied not only to Collingwood Yards, but to the adjoining Circus Oz site and, at times, some of the creative community around it, ”Contemporary Arts Precincts Ltd CEO Marcus Westbury says. “It hasn’t helped that it shares an acronym with our organisation.”
Once colloquially known as the “Tech Yards”, Collingwood Yards picks up a former name for the site and reimagines it, speaking to the future of a new, open and welcoming place in the Collingwood community.
“Collingwood Yards evokes the history of the site, its defining central features and our ambitions for a place of making and creating,” Mr Westbury said. “Our plans for the site have always been about connecting it to the community and reorienting it around the central courtyard. In a dense part of the city it will become a place for the whole community to enjoy, as well as being a unique outdoor meeting space, performance venue and place for creative events.”
Opening in stages through the first half of 2020, Collingwood Yards will feature tenants including PBS106.7FM, Music Victoria, Briggs’ Bad Apples Music, Bus Projects, Auspicious Arts Projects, Centre for Projection Art, Experimenta Media Arts, Liquid Architecture, The Social Studio, The Push, West Space and Uro Publications. A full list of founding tenants is available at collingwoodyards.org/directory.
The new identity was driven by local design studio TCYK, who collaborated with typographer Vincent Chan to develop a custom typeface based on the principles of accessibility and humanism that guide the vision for the community, and drew from idiosyncrasies of hand-painted historical signage and building fascia local to Collingwood. They were briefed to deliver a brand identity that generously supported the broad range of creative tenants with strong identities, but could also stand independently. The supporting marque or “the dot” evokes the sense of a map marker – or a starting point for engagement with the site and its tenants.
About Contemporary Arts Precincts Ltd
Contemporary Arts Precincts is a new entity established to deliver vibrant, cross-disciplinary creative precincts that provide spaces and support for not-for-profit small to medium creative organisations and individuals.
About the Collingwood Arts Precinct
The Collingwood Arts Precinct is comprised of Circus Oz and the former buildings of the Collingwood Technical school and TAFE – the soon-to-be realised working arts precinct and cultural hub. Contemporary Arts Precincts, a not-for-profit organisation tasked with delivering this project works alongside future tenants, neighbours, supporters, specialists and government to ensure the living legacy of the site continues to contribute to the lives of the creative and local community.