Entries close October 31
Registrations for the biggest beer festival in the Southern Hemisphere are now open, with planning for Melbourne’s Good Beer Week now underway.
The seventh Good Beer Week will run for 10 days in 2017 from May 13 – 21. Anyone wishing to hold an event during the festival has until midnight on Monday 31 October to submit their 2017 event
idea to the team through the website at goodbeerweek.com.au.
With competition for a spot in the program now running hot, the Good Beer Week committee is keen to see events that break out of the usual mould, with a focus on creative, innovative and entertaining events that might never have been seen in the program before. In 2016, 280 events made the cut, ranging from masterclasses with international beer guests, to opera, fashion shows, arcade lock ins and blues nights.
For the seventh festival, Good Beer Week encourages registrations from venues that have not taken part before as well as more live music venues and venues with ideas for events that are free to the public. There is also an opportunity to host an event for the beer industry in the Cryer Malt Trade Hub, which will once again be found at the Festival Hub – Beer DeLuxe Federation Square.
Good Beer Week has grown 400 per cent since the festivals inception in May 2011. In 2017, the festival will again offer five different streams of events to ensure there is a broad appeal for people new to beer as well as the craft beer ‘nerd’ or aficionado, the food lover, or those simply looking for a good time with good beer.
Venues that have had popular events in the past are recommended to mix it up this year rather than bringing back repeat events. New elements or offerings can bring in new audiences as well as offer existing Good Beer Week fans something they haven’t tried before. Festival statistics show that events repeated a second and third time often don’t sell as well, showing that innovation and creativity are the name of the game.
Good Beer Week 2017 Key Dates
Oct 1: Event registrations open
Midnight, Oct 31: Event registrations close
Mid November: Event registrations confirmed
Jan 31, 2017: Event details all finalised
Mar 16, 2017: Good Beer Week 2017 program launched
Mar 16-17, 2017: Good Beer Week Gala Showcase
May 13-21, 2017: Good Beer Week 2017
Event registrations can be made via the Good Beer Week website here: