Where Does Your Coffee Come From? The Facts Of Coffee Without Any Nonsense
Cradling a steaming cup of coffee in your wintry hands, you may well muse upon the distance and process the bean has made to your cup. After all, there’s so much information out there about the humble coffee bean and its power over us.
The St ALi Group knows where the coffee they serve was born, how it was raised and how it matured into the superior bean it is today. There is an intimate relationship with the coffee cycle called, Relationship Coffee.
It’s truly encouraging that so many people these days consider where their coffee comes from. The emergence of programs such as Fairtrade and Direct Trade have made it much easier to select ethically grown and processed coffee.
Ultimately, it is about sourcing the very best coffee from around the globe and ensuring the grower is well recognised and rewarded for producing their world-class beans.
As specialty roasters, the St ALi Group (St Ali, Sensory Lab, Plantation) make up an incredibly small percentage of the coffee industry – an industry largely dominated by multi-national companies supplying cheap generic products to the masses. In stark contrast we focus on bringing the highest quality coffee to our customers.
Relationship coffee – the next step in ethical coffee production
The St Ali Group believes the grower and the customer are intrinsically linked and they are in a unique position to connect the two. The commitment to specialty coffee has allowed the team to meet some of the very best coffee farmers in the world. The team who source green beans for The St ALi Group are regional specialists, so they know the unique facts and details of the major coffee growing regions in the world better than anyone.
When purchasing their coffee they make a relationship commitment that goes beyond the sale. Not only does St ALi pay well above the premiums set out by fair trade, but they also get to know the grower and their farm. St ALi brings out the distinct flavours of the bean through careful roasting, highlighting every single origin coffee and share its story.
In 2011, relationships were formed with farmers in Costa Rica, Brazil and Colombia to purchase coffee from on an ongoing basis. Relationships to other nations bolstering our relationship coffee purchasing will increase from 50% currently to 70% by the end of 2012.
Every caffeine lover has a relationship with coffee. St ALi’s relationship with coffee is personal, open and 100% ethical for every stage of the coffee beans life cycle.
The St ALi Group, 12-18 Yarra Place, South Melbourne VIC
www.stali.com.au